Cartagena: The Department of Archaeological Heritage renews its corporate image

The Department of Archaeological Heritage renews its corporate image

The Department of Archaeological Heritage, headed by the Deputy Mayor, Ana Belén Castejón, is renewing its corporate image by creating a new logo with a strong historical character, the starting point for the development of a unified image strategy in the municipality.

The first locations to incorporate the new image will be the Plaza Condesa Peralta, Calle Osario, the Church of Santa María la Vieja, the Parque Cornisa del Teatro Romano and the Cardo Salvius on the Bulevar José Hierro. Here, explanatory panels will be installed to inform passers-by of the meaning of each of them.

“The Historical Quarter is full of heritage resources and we consider that we have to work in this sense with the renovation of some existing panels, some of them deteriorated by the passage of time, as well as the creation of new ones that will help to enhance the value of elements that until now did not have them, such as the archaeological remains preserved in the Parque Cornisa del Teatro”, said Ana Belén Castejón.

Three panels will be installed in the Church of Santa María la Vieja, one in the south nave on visiting days and two mobile panels inside the Chapel of the Council. “Now that the work on the Council Chapel has been completed, it is even more necessary to install these panels to make it easier for the public to understand the spaces,” added the deputy mayoress.

The contract includes a total of 10 explanatory panels and a sign identifying the different historical landmarks in the Old Town of Cartagena, as well as the new logo of the Archaeological Heritage Unit of the City Council of Cartagena and four infographics referring to a road located in the University Quarter.

The criteria for the design, production and placement of the panels have been defined by the Heritage technicians, who will supervise and coordinate the work during the elaboration and placement of the new informative signage. The panels will incorporate texts, images and infographics and will be translated into English.

The Adobe Garamond Pro typeface and Pantone 7626 and 424 have been chosen for the logo. In addition, a “P” has been used as a pictographic resource, generated from a column and the remains of a mosaic.

The contract amounts to 10,300 euros and has a completion period of two months from the signing of the contract.


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