Costa de Almería’ returns to the World Travel Market in London to promote the destination in the British market.

Almeria Provincial Council is taking part in the World Travel Market with an intense agenda with tour operators and sector professionals.

The destination ‘Costa de Almería’ returns, from 1 to 3 November, to the ‘World Travel Market’ in London with the aim of strengthening its presence in the British market. The Provincial Council of Almeria participates in the London fair with an intense agenda with tour operators and industry professionals to plan promotional activities and attracting tourists for the year 2022.

The British market was, until the outbreak of the pandemic, the main issuer of international passengers for the province of Almeria. Hence, the importance for the Provincial Tourism Service to attend this important to spread the excellence and security offered by the destination ‘Costa de Almeria’.

The WTM is the second most important fair in the world that returns to the presence, after FITUR (Madrid), since the ITB this year has been held only virtually. The stand of ‘Costa de Almería’ at this fair is located within the exhibition space of Andalusia in Turespaña, and in it, the president of Diputación, Javier A. García, and the deputy of Tourism, Fernando Giménez, will hold different meetings with agents of the sector with the aim of returning to the positive figures that represented this market in 2019.

Meetings with tour operators, airlines, marketing companies and specialised press are just some of the key appointments on the agenda of ‘Costa de Almería’ with the aim that “the British market once again has the prominence and specific weight within our tourist destination”.

In this year of transition, one of the first international operations that has been carried out has allowed us to connect two British airports with our province through the agreement with Jet 2: “We want to increase the loyalty of travellers and increase the flow of travellers. In short, when a Briton imagines a holiday, Almeria is his first choice,” explained the president of the Provincial Council, Javier A. García.

In this sense, García believes that the return to London is a must after the success of the Almeria destination in the domestic market this season: “The increase in domestic tourism has cushioned the decline in international tourism. The World Travel Market represents the presence of the Costa de Almeria in a European and world showcase. The objectives are to establish commercial and promotional agreements that will benefit the province of Almeria as a tourist destination”.

It should be noted that, apart from the flights of the Costa de Almeria operations throughout the year, there are direct air connections with airports in London and Manchester.

The WTM is an ideal showcase that offers the global tourism industry the opportunity to meet, network, negotiate and conduct business, as well as learn about the latest trends in the tourism industry. In 2018, WTM was in its 41st year, bringing together more than 51,000 travel professionals ready to learn about the latest developments in the industry and to do business.


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