The Regional Ministry of Employment, Training and Self-Employment has opened the call for new aid for digital modernisation and improving the competitiveness of self-employed and social economy enterprises, which has a budget of 845,593 euros to support projects presented in the province of Almeria during the years 2021 and 2022.
The application period opened on 26 November, following the publication in the BOJA (https://juntadeandalucia.es/eboja/2021/227/s51.html) of the resolution, which establishes a period of six months (until 26 May 2022) to apply electronically for these grants on a non-competitive basis.
The territorial delegate for Employment, Training, Self-Employment, Economic Transformation, Industry, Knowledge and Universities, Emilio Ortiz López, has encouraged social economy companies and self-employed people in Almería, including those in the agricultural sector, to “apply for these incentives to reinvent themselves in digital”, while stressing “the need to move towards the digital modernisation of businesses not only to increase their productivity, but also to be stronger and more agile in situations of economic crisis like the one we have experienced, because the most advanced companies in the digital context have adapted better to the changes”.
He also pointed out that these incentives will be managed “with maximum administrative agility, as the need to provide documentation for the application has been eliminated as far as possible, and 100% of the maximum subsidised amount will be advanced without the need to justify an initial investment”.
This aid programme includes two lines of subsidies: the first is aimed at self-employed or self-employed workers, agricultural self-employed workers and mutual funds and has a budget of 4.08 million euros throughout Andalusia; the second is aimed at Andalusian cooperatives and worker-owned companies and has a budget of 3.27 million euros. Specifically for the province of Almeria, 452,854 euros have been earmarked for the line aimed at the self-employed and 392,73910 euros for the second line, for social economy enterprises. The resolution also establishes that applicants must be classified as SMEs in accordance with EU legislation.
These incentives will cover up to one hundred percent of the costs of implementing digitalisation projects, with subsidies of a minimum of 1,000 euros and a maximum limit of 6,000 euros, and incentives are provided for both the implementation and development of digital transformation solutions in management and the incorporation of digital marketing strategies.
Eligible expenses, for the modality focused on digital transformation development projects, include the purchase of computer equipment or information and communication technology infrastructure when necessary for the installation of business management software; the purchase of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) or similar business management software; the purchase of applications for the development and implementation of digitisation solutions; consultancy costs; the costs of contracting cloud services for a period of one year, the purchase of any other digital solution; the purchase of any other digital solution for a period of one year; the purchase of any other digital solution for a period of one year; the purchase of applications for the development and implementation of digitalisation solutions; consultancy costs; the costs of contracting cloud services for a period of one year; the purchase of any other digital solution or new robotisation technology that introduces improvements in management or production.
Furthermore, in this modality, when the eligible expenditure consists of the joint digitisation solution of computer equipment and business management software, this concept will be subsidised, as well as the first year’s registrations and licences, including those of antivirus programmes, and the training necessary for their optimal use, including the licence of the chosen operating system.
With regard to the modality of incorporation of marketing strategies, subsidies will be granted for professional expenses for the creation, design and implementation of digital marketing plans and campaigns, online positioning, email, marketing, social media, remarketing, communication in social networks and Internet advertising; consultancy costs for the analysis of processes and definition of digital strategies and their implementation; consultancy costs for the supervision of compliance with the legal aspects of the website such as the current regulations on data protection, cookies policy, regulations applicable to e-commerce, in particular those relating to the defence of consumers and users and the European regulations relating to the application of Strong Customer Authentication (SCA) in electronic payments, consultancy costs for staff training and the migration or uploading of significant data to make the website operational, professional expenses for the design, creation or implementation of websites with or without a sales portal; and the costs of Content Management System (CMS) platform web providers, the costs of contracting the services of open source CMS platform web providers and Managed Services Providers (MSP) for a period of one year.
Applications must be submitted in telematic format through the virtual office of the Regional Ministry of Employment, Training and Self-Employment, which can be accessed through the catalogue of administrative procedures at https://juntadeandalucia.es/organismos/empleoformacionytrabajoautonomo/servicios/procedimientos/detalle/24657/datos-basicos.html.