Estrella de Levante opens the calendar of factory visits and gastronomic tastings for January and February 2022

Estrella de Levante opens the calendar of factory visits and gastronomic tastings for January and February 2022

Estrella de Levante opens the calendar of visits to the Espinardo factory for January and February, with its new global proposal, an experience that includes tastings with gastronomic pairings and a new and important virtual development in the tour.

The new tours have been running since last October. From January, the options for visiting the Espinardo factory will be increased. There will be visits on Wednesdays (13.00 hours with wine and food tasting, and 20.00 hours, also with wine and food tasting), Thursdays (13.00 hours wine and food tasting, 18.00 hours tasting and 20.00 hours wine and food tasting), Fridays (18.00 hours with wine and food tasting, and 20.00 hours, wine and food tasting) and Saturdays (11.00 hours with wine and food tasting, and 20.00 hours, wine and food tasting) and Saturdays (11.00 hours with wine and food tasting). 00 hours with tasting and 13.00 hours with food and wine pairing), visits with tasting that can be booked (a maximum of six people per order) in groups of 30 people, from today via the brewery’s website www.estrelladelevante.es

Estrella de Levante has enriched the visits to offer a first class beer experience with two options: The visit with tasting and the visit with gastronomic pairing.

All the visits include a tour of all the stages in the production of Estrella de Levante beers, from the Tasting Room, Malting, Brassage, Quality Control, Bottling and once again the Tasting Room where visitors can taste all the beers produced at the brewery, Estrella de Levante, Verna, Punta Este tostada, the Alcohol Free beer and also some of the seasonal beers that the master brewers work on, such as the Christmas beer and other types of beers that will be released according to the season.

For Pedro Marín, Estrella de Levante’s General Manager, “the new visits to the brewery are a step forward in one of the actions that we like the most. Being in direct contact with our customers is a great satisfaction and helps us a lot”.

The general manager explains that “we had to stop because of the health situation and we set up the project to create the Tasting Room and the complete renovation of the visits. It has taken months of preparation, as it is not easy to combine this renovation in a factory where we work 24 hours a day, seven days a week, an effort by the whole team that will be well worth it”.

The tour also includes virtual content support, 360º video and the possibility, for the first time, to show visitors what happens in the heart of the factory, where all the brewing processes are carried out, thanks to the development of virtual content that reproduces the inside of the vats and boilers so that visitors can follow the whole process in the most realistic way possible, in a simple way and through a gamification process developed by computer engineers, with more than a year of work in coordination with Estrella de Levante’s master brewers. Specific software has been developed to show all the processes so that the visitor’s experience is the best possible.

Yayo Delgado, Estrella de Levante’s Communication and External Relations Manager, and responsible for the factory visits, assures that “we have put a lot of enthusiasm into this renovation of the visits. We wanted to go one step further and offer a complete experience, 90 minutes in which the beer and the essence of Estrella de Levante will shine for visitors to enjoy to the maximum”.

The new visit will have two prices, six euros for the visit with tasting and 15 euros for the visit with gastronomic pairing, VAT included. Visitors will be able to taste six or more beers, spend 90 minutes learning and getting into the heart of Estrella de Levante and will be attended by two guides, two waiters and the Estrella de Levante Maestros de Catas.

 

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