The Provincial Council will close this year with the launch of an ambitious campaign to promote the ‘Costa de Almería’ destination at national and international level. In order to reinforce the tourism promotion of our province and strengthen the image of the Almeria destination around the world, the Provincial Institution has launched a major campaign that will project the excellence of the province and its unique offer of inland and nature tourism under the slogan ‘Almeria, anyway’.
The tourism campaign, which starts today in the media and abroad throughout the country and the French market, will project the excellence of the interior of the province as well as the rural and nature tourism offer for the Christmas season and to reactivate bookings in the final stretch of the year.
In this sense, this great promotional action promoted by the Provincial Council, will have an impact on the media and online and offline media at provincial, regional and national level with a maximum audience. Likewise, in order to reach the largest target or objective public as well as the main sources of tourists throughout the country, the campaign will have a wide presence on the internet, radio, written press and web media throughout the country as well as in specialised magazines in the national and French markets.
For its part, the international aspect of the campaign will project the excellence of the Almeria destination in privileged spaces in the cities of Paris and Lyon, as well as in the printed and digital version of specialised magazines in the French tourism sector. Specifically, ‘Costa de Almería’ will be displayed in almost a hundred mupis in shopping centres in Paris and Lyon and almost 400 advertising supports in 91 stations of the Paris Metro.
The provincial deputy for Tourism and spokesman for the government team, Fernando Giménez, has highlighted the commitment of the Provincial Institution to support and promote this sector: “Our link with the tourism sector is the strongest. We work hand in hand with them to reactivate the economy in this complex situation we are going through. The promotion of our destination has always been a constant in our roadmap and ‘Costa de Almería’ is a reference destination at national and international level. The aim of this campaign is precisely to continue attracting tourists and to deseasonalise a sector that is a driving force for employment and wealth,” he said.
He also highlighted the importance of investing in both national and international promotion with a market that has great specific weight for our tourism sector such as France: “The projection of the Almeria destination in France is very important because it is one of the main issuers of tourists to our country. The Almeria offer has always conquered the tastes of French tourists and after the break in the pandemic 95% of French professionals say that Spain is the preferred destination for their customers,” he explained.
As for the inland tourism campaign, Giménez stressed that ‘De Todas Maneras’ “highlights the genuine landscapes offered by our land, the diversity of its interior and the majesty of a heritage and history that captivates those who know it. The message of the campaign reflects the idea that ‘Costa de Almería’ can be enjoyed ‘In all ways’,” he explained.
The provincial deputy of Tourism has highlighted how the inland tourism segment has been decisive for the recovery of the sector: “The diversity of the province, the uncrowded spaces, have made the villages of all the regions a preferential destination for tourists from all over the country. With this campaign we are helping to break the seasonality, promote tourism and the economy of the interior of the province, encourage the people of Almeria to rediscover their land and manage to create new opportunities, employment and wealth to fix the population in the interior of the province”.
After the great success of the presence of ‘Costa de Almería’ at the World Travel Market, where interesting meetings have been held to recover new tourists from the British market, the Provincial Council closes the year with this campaign and familiarisation trips that have attracted tour operators, travel agents and journalists.