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Economic Transformation awards 93 ‘Artesanía hecha en Andalucía’ (Crafts made in Andalusia) badges

This common brand image will serve to protect and promote the sector and boost sales.

The Regional Ministry of Economic Transformation, Industry, Knowledge and Universities has delivered during the year 2021 a total of 93 badges of the new brand ‘Crafts made in Andalusia’, with which the Andalusian Government “wants to protect and promote the prestige of our crafts, their professionals and their works, as well as boosting their sales and positioning in the market, especially in tourist areas”, as explained Emilio Ortiz, territorial delegate of Employment, Training, Self-Employment, Economic Transformation, Industry, Knowledge and Universities.

Specifically, the Trade Service of the Territorial Delegation has sent the 93 plaques to the 83 artisans located in Almeria who are registered in the Andalusian Crafts Register, as well as to eight companies that sell craft products and two associations of artisans in the province.

The brand ‘Artesanía hecha en Andalucía’, promoted by the Regional Ministry led by Rogelio Velasco, combines the values of this sector in Andalusia, its links to the territory, culture and heritage, as well as its efforts to innovate in techniques and processes, always taking into account the variety of existing crafts and artisan products.

In July 2021, Emilio Ortiz hand-delivered the first plaque with this new distinction to Master Craftsman Antonio José Flores Martínez, a ceramist whose workshop is also a Point of Artisan Interest. This badge already appears on many of the workshops and points of sale of the 83 registered artisans, of which ten are Master Craftsmen and Master Craftswomen, eleven have the qualification of ‘Point of Artisan Interest’ and two have the ‘Andalusia Quality Craftsmanship’ badges. The province also has one of the ten Zones of Artisan Interest in Andalusia, that of Macael-Valle del Almanzora, where there is also an association of natural stone artisans.

Aid to promote digitalisation and craft associations

Emilio Ortiz stressed that the craft sector “is advancing in its digitalisation and modernisation, changing its business model and extending its sales area to potentially the whole world through the Internet and new technologies, without losing its essence, its exclusivity and its roots in the territory and its traditions”.

The Department of Economic Transformation has implemented or is developing a series of measures to support the small business and craft sectors, with more than 100 million euros in aid. These incentives are intended to promote their recovery in the face of the health crisis, as well as their modernisation and adaptation to the digital environment. Both sectors are being severely affected by the pandemic. For this reason, the Regional Government has deployed these actions to address the needs and circumstances of these segments in the most efficient way. The most voluminous line corresponds to 79.2 million to provide liquidity and prevent the definitive closure of establishments.

In addition, other promotion and support actions have been promoted, such as the new digital application ‘Andalucía Comercio y Artesanía’ (‘ACÁ’), the ‘Andalucía Segura’ label, the ‘Artesanía hecha en Andalucía’ (‘Handicrafts made in Andalusia’) brand, and the creation of the Safe Commerce and Rural Commerce Committees.

In addition to these measures, aid to promote trade and craft associations has been granted in Almeria with 39,954 euros for the Association of Traders of the Open Commercial Centre (CCA) Almeria Centre and the Association of Entrepreneurs and Professionals of Albox-Valle del Almanzora, to carry out information and loyalty campaigns and actions for digital modernisation and commercial dynamisation.

In addition, in December 2021, incentives have been announced for local council projects for the modernisation and improvement of trade and local crafts with a budget of 2 million euros in Andalusia, of which 217,500 euros will initially be allocated to the province of Almeria.

To provide liquidity to these sectors so affected by the pandemic, the Regional Ministry of Economic Transformation launched in 2021 an urgent line of direct aid of 3,000 euros that in Almeria reached 2,823 companies in commerce, crafts and hospitality, with more than 7 million euros.

In addition to this amount, the eleven million euros corresponding to the aid aimed at commercial and artisan SMEs to favour their modernisation process, digital transformation and their reactivation due to the pandemic must be added.

 

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