The fourth edition of the campaign ‘Donate Life to the Planet’ has arrived this Saturday in Albox with the aim of raising awareness among all citizens about the importance of recycling and reuse of Waste Electrical and Electronic Equipment (WEEE). The initiative was presented in the town and was attended by Lucía Gómez, Councillor for Catering, Family, Elderly, Youth and Children, and Eva Vanesa Águila, Councillor for Health, Welfare and Social Inclusion, Equality and Associations.
In addition, two environmental informers travelled around the municipality on electric scooters to raise awareness among residents about the importance of the correct management of this type of waste. They have also provided information about the places where electronic devices can be deposited when they are no longer in use, thus avoiding their accumulation in homes. This helps to promote the Circular Economy model and the reuse of raw materials to manufacture new devices.
The campaign will run throughout Andalusia until 20 December, visiting a total of 48 municipalities in the province of Almeria with the aim of raising awareness of the importance of recycling waste electrical and electronic equipment (WEEE), as well as disseminating the environmental, social and economic benefits of the proper management of this waste throughout Andalusia.
Donate Life to the Planet’ is promoted by WEEE Andalusia, driven by the Department of Sustainability, Environment and Blue Economy of the Andalusian Regional Government, the Andalusian Federation of Municipalities and Provinces (FAMP) and has the support of the Collective Systems in Extended Producer Responsibility (SCRAP).
In its fourth edition, this campaign further expands its presence throughout Andalusia with information points and routes in 381 municipalities -161 more than in 2022-, including all the localities that are signatories of the Framework Agreement on the recycling of Waste Electrical and Electronic Equipment with more than 4,000 inhabitants. In total, this means a reach of 7.6 million people, 91.5 percent of the Andalusian population.
To this end, the campaign will be carried out at street level in many of these municipalities and will reach more than 400 retail shops. There will also be 16 actions in shopping centres and visits to public university campuses in each province. In total, the campaign includes more than 740 street marketing actions to raise awareness of the environmental, social and economic advantages of the correct management of this type of waste.
#DonateLifeToThePlanet will provide information on consumer rights.
The campaign, which will be promoted through social networks with the hashtag #DonaVidaAlPlaneta (#DonateLifeToThePlanet) and which all citizens can find out about at www.donavidaalplaneta.com, will focus in its fourth edition on the rights of citizens as consumers when it comes to recycling this type of waste correctly. It will also evaluate the public’s knowledge of this practice, which contributes to preserving the environment, by means of a survey of citizens in the eight Andalusian provinces.
With regard to the rights of citizens as consumers, the campaign will inform the public about issues such as the possibility of depositing WEEE that does not exceed 25 centimetres in size in shops of more than 400 square metres; that after the purchase of an electrical and electronic appliance (EEE), distributors must accept free of charge a WEEE equivalent to the EEE sold at the time of supply, regardless of whether this is done at the point of sale or at the user’s home; or about compliance with the same obligations when the sale is made online.