The Provincial Council brings together small producers to promote KM0 foods

The Provincial Council of Almería has brought together small producers from the province of Almería to promote KM0 foods and their marketing through a day to analyse and address the issue of differentiation by quality and seasonality of these products. This day was held under the title ‘Experiences and participatory workshop on short marketing channels to face the demographic challenge’ and is part of ‘Office against Rural Depopulation Dipalme’, which is a collaborative project between the Provincial Council of Almería and the Ministry for Ecological Transition and the Demographic Challenge.

The deputy for European Initiatives, Esther Álvarez, welcomed all the producers from Almería and highlighted the importance of “promoting KM0 foods. Almería products are of extreme quality and synonymous with health. The province has a great variety of local products and for this reason, we want to put them in value to promote them and share synergies to be able to draw up strategies that allow their competitiveness in the market”.

“The aim of the Provincial Council is to protect, support and promote local trade, because in this way we also help the development of small municipalities, while at the same time promoting Almeria products and equalising opportunities between the 103 municipalities in the province of Almería,” said the Deputy for European Initiatives. 

During the event held in Alhama de Almería, Esther Álvarez was accompanied by Belén Cortes, Councillor for Equality, Culture and Tourism of the Alhama de Almería City Council.

The aim of this event was to bring together small agri-food producers from the province of Almería to hold a workshop with proposed solutions within the Diagnosis of Short Marketing Channels that the company Habitat 4 is preparing.  

Likewise, during this conference it was considered interesting to address the issue of differentiation by quality and seasonality of Km 0 agri-food products as an opportunity for the primary sector, through the experiences of local producers to value small municipalities for their possibility of providing primary and good quality products to the HORECA sector (Hotels, restaurants and cafes), and other short marketing circuits. The Agroecological Network of Almería and the Hortelana Association of the Altiplano have collaborated in the development of the diagnosis and the call for the conference.

A round table was held under the title ‘Seeds, vegetables and fruit trees with possibilities for the CCC and to face the demographic challenge in Almería’, led by Matías Ruíz, producer and marketer in short channels; Sebastián Marín, producer and researcher in fruit trees; and Felipe Berenguel, from the company Biosemillas. A diagnosis of the CCC was also carried out with the application of the SWOT methodology, and a workshop on the collective construction of proposals.

This day to promote KM0 ‘Experiences and participatory workshop on short marketing channels to face the demographic challenge’ is part of the project of the Office against Rural Depopulation Dipalme, which has as its fundamental objective the fixation of the population in the rural territory of the province of Almería, mitigating the emigration of inhabitants and promoting the attraction of new settlers.

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